Research has shown that gaming has increased in popularity in recent years, especially with this down economy. I received a Nintendo Wii for Christmas last year, and I absolutely love it. I must admit I am a little biased. I have always preferred Nintendo over other gaming consoles, mostly for ease of use and game [...]

We all remember the commercials – some unsuspecting lady in her pajamas answers the door and screams loudly. Ed Mac Mahon is there. She is then presented with that large white check, and we are all led to believe that it can happen to us. In the past, Publishers Clearing House used direct mail to [...]

As I become more and more familiar with Search Engine Optimization (SEO) and search tactics, I have noticed the importance of combining organic and paid search efforts in order to increase rankings and website traffic. With the state of the economy in limbo, companies across all industries are seeing a major cut in profits. Due [...]

The typical interactive agency story
Every day we come to work roll up our sleeves and get to work on client projects. Immersed in our work, we diligently employ our skill sets to create mind bending user experiences that satisfy client goals. As days bleed into nights and nights into weekends, the work goes on as [...]

Earlier this year I was unwinding after a stressful week at a bar/restaurant near my office. While I was enjoying my Sapphire Gibson, a nice lady sitting next to me struck up a conversation. When exchanging pleasantries, she mentioned that she was a part time hygienist at a local dentist office. That caught my attention [...]

Pepsi has announced that they are undergoing a drastic re-launch of their branding and packaging to bring “new life” to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.
“Pepsi’s Chief Marketing Officer Dave Burwick set the tone for [...]

I have an award that I received from another agency where I previously worked. It’s called “The Breakthrough Award for Intrusive Creative”. This agency gave internal awards every year to its employees (that they called “associates” by the way - “employee” was a bad word because it implied a traditional, pyramid-style operating model which was [...]