”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

Last Sunday my parents were leaving after visiting me and my family. They were heading back to Switzerland after a 3 months stay in california due to our 3 month old addition to the family, my proud little baby girl, Kirra.
After I read that Switzerland, and the rest of Europe were getting hit by one [...]

More often that not, when you hear the word “viral,”you may think of contagious viruses either attacking your computer or your immune system. However, when it comes to marketing, going “viral” is often the goal brands intend to achieve when they push marketing messages out through video, websites, social media, email, word-of-mouth, etc.
Unfortunately, many companies [...]

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency.

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store.

Every authentic brand has a story behind it. In “The Brand Mindset™”, Duane Knapp describes it this way;
“All genuine brands have a story, a legend about how they got started. On the surface, a historical account of the brandʼs beginnings may not be impressive. However, they can be very powerful because they offer inspiration and [...]

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.”

As Craig mentioned in our January 2009 issue of The Source , one of the latest trends on the rise is the Micro-Blogging platform called Twitter .  Micro-Blogging is a much more real-time way to convey to your “followers” what you may be doing at a given moment.  This is much like setting your current [...]

How far will a company go to brand itself?
Successful branding relies on marketing that relates a ‘need’ for a company’s product or service to its target audiences.  Nutrition firm Natrient LLC has gone the route of purchasing the rights to a phone number that will most likely resonate with thousands, but does not directly relate [...]

I can still remember how compelled I was when I first came across podcasts three years ago.  Within seconds of my discovery, I began listening to and watching podcasts through iTunes, downloading one after another, like a kid in a candy store - I was in heaven!  I was amazed at the variety of topics, [...]