Entries Tagged as “Blog”

It’s Good To Have The Blues

January 17th, 2012 by Rita Kelly, Account Director · No Comments

Identifying colors associated with personalities can help teams work together. Turning red is not always a bad thing and having the blues can be a huge benefit.

Giving Thanks

November 22nd, 2011 by Peter Bohenek, President · No Comments

This Thanksgiving, Rhythm President, Pete Bohenek, has a lot to be thankful for. What are you thankful for this holiday?

What’s Your Take on the Digital Babysitter?

November 1st, 2011 by Kristin Bush, Interactive Marketing Manager · 1 Comment

My 3-year-old daughter has a crazed obsession with the iPad. She can navigate through the folders on my iPhone like a pro. I love these devices too, but where do you draw the line with toddlers and tech gadgets?

Rest in Peace Steve Jobs

October 5th, 2011 by Craig Cooke, CEO · 3 Comments

I was deeply saddened earlier today when I heard the news about the death of Steve Jobs. Saddened because of the deep impact he had on my life. First off, his work spawned a revolution that created a massive industry which in turned was the catalyst for many other industries…

Compelling Content Cultivates Connectivity

June 24th, 2011 by Kristin Bush, Interactive Marketing Manager · 2 Comments

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank [...]

Staying “Au Courant”

August 19th, 2010 by Peter Bohenek, President · 4 Comments

Things are moving fast, incredibly fast. I keep hearing peers, colleagues, friends and family commenting on how fast paced life has become. I personally often find myself not knowing what day of the week it is, let alone determining the actual timing of past events, which may have taken place only a week ago, yet somehow seem to be several months ago in occurrence. This mind blazing pace is a challenge at many levels. For marketers it’s especially challenging as staying current on cultural norms, trends, fads, news, etc. often seems beyond reach. Yet it’s vital to stay up on the latest what’s what in relation to developing relevant messaging and marketing solutions that will resonante withtarget audiences while it’s still valid.

The question is, just how does one stay current on culture when it’s moving 300 hundred miles per hour? The answer seems to be to slow down a bit, take a break from your normal routine (these days, that’s mostly work for me) and be sure to leave your mobile device behind. The simplest way to describe the concept is to “plug in” which requires you to “unplug”. Here are some quick ways to make it happen:

Twitter Experiments With Advertising in Trending Topics Section

June 17th, 2010 by Carolyn Ruiz, So. Med. Coord. · 2 Comments

Twitter is now conducting trials with advertisers for placement of new ads in their “Trending Topics” section, rumored to sell for tens of thousands of dollars. Trending Topics, located on the Home page of Twitter, is an area that highlights real-time topics that are most chatted about within the social network. This new advertising [...]

Initial Thoughts from a Google Buzz Newbie

February 11th, 2010 by Carolyn Ruiz, So. Med. Coord. · 3 Comments

Do you hear that buzz?! It’s not a bird…no! It’s not a plane, no, NO, it’s GOOGLE!!!!  That’s right Google does it again, this time with their latest product launch Google Buzz. Giving us all yet ANOTHER way to share with our networks online, this tool is rumored to potentially threaten Facebook and Twitter as [...]

Enhance Your Brand by Listening through Social Media

February 5th, 2010 by Carolyn Ruiz, So. Med. Coord. · 2 Comments

”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

Modern Love Judged by the Gadget in your Pocket

January 28th, 2010 by Rita Kelly, Account Director · 2 Comments

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone [...]