Do you hear that buzz?! It’s not a bird…no! It’s not a plane, no, NO, it’s GOOGLE!!!!  That’s right Google does it again, this time with their latest product launch Google Buzz. Giving us all yet ANOTHER way to share with our networks online, this tool is rumored to potentially threaten Facebook and Twitter as [...]

”Stop! Collaborate and LISTEN!” Let’s apply Vanilla Ice’s song lyric to social media. Your customers are talking, are you listening? Whether it be around your product specifically, your competitor, or the industry as a whole, people are engaging in conversations online through blogs, Facebook, Twitter, Myspace, forums, product reviews, etc. as an outlet to recommend, [...]

Cuddled up in my Snuggie™ blanket over the weekend, I flipped the pages of my February 2010 issue of Elle Magazine and came across a survey about iPhone users that consumer electronics specialists, Retrevo, conducted called the Gadgetology report.  This online survey featured in the Modern Love section of the magazine, consisted of 445 iPhone [...]

Last Tuesday, January 12th the catastrophic 7.0 earthquake hit Port-Au-Prince, Haiti.  Once I had heard the news of the massive destruction, I immediately hopped onto my Twitter account @carolynruiz and searched for Haiti using Twitter Search .  I did this because I wanted to see the real-time news transpiring and how I could contribute to [...]

More often that not, when you hear the word “viral,”you may think of contagious viruses either attacking your computer or your immune system. However, when it comes to marketing, going “viral” is often the goal brands intend to achieve when they push marketing messages out through video, websites, social media, email, word-of-mouth, etc.
Unfortunately, many companies [...]

Industry reports continue showing email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels.
According to the Direct Marketing Association, in 2008 email marketing’s Return on Investment was $45.06 for every dollar spent. In comparison, marketing via catalogs returned $7.28 for every dollar spent.
Even though email marketing outperforms [...]

As Craig mentioned in our January 2009 issue of The Source , one of the latest trends on the rise is the Micro-Blogging platform called Twitter .  Micro-Blogging is a much more real-time way to convey to your “followers” what you may be doing at a given moment.  This is much like setting your current [...]

I have yet to set up a MySpace or FaceBook account because when I get home from work, the last thing I want to do is get back on the computer. However, I realized that I can’t shut myself completely out of the world of social media, especially since I work for an interactive agency. [...]

I want to start my first official blog post on our new website discussing change. Change is in full-effect in many aspects of our lives.