Every authentic brand has a story behind it. In “The Brand Mindset™”, Duane Knapp describes it this way;
“All genuine brands have a story, a legend about how they got started. On the surface, a historical account of the brandʼs beginnings may not be impressive. However, they can be very powerful because they offer inspiration and [...]

My girlie and I have a ritual not unlike many painfully sophisticated couples across the US and the world: on Sunday mornings we read the paper together while drinking coffee. It’s simple and glorious and definitely tops the list of routines and behavioral patterns that fill our week. This morning however, I tried something different. [...]

Despite my inclination toward the megalomaniacal, I have to occasionally give in to the stark fact that as Supreme Imperator, um, I mean, Creative Director… I don’t have a monopoly on great ideas. It pains me to admit, but my experience has shown me that great ideas can come from anywhere. The advertising industry had [...]

On December 8th, I attended a terrific one-day course on presenting data and information. Before the course began, I did the socially responsible thing by modern standards and updated my Facebook status to notify my ever-concerned network of friends as to my whereabouts for the day. One of them commented on my status; “you really need a course [...]

Earlier this year I was unwinding after a stressful week at a bar/restaurant near my office. While I was enjoying my Sapphire Gibson, a nice lady sitting next to me struck up a conversation. When exchanging pleasantries, she mentioned that she was a part time hygienist at a local dentist office. That caught my attention [...]

I have an award that I received from another agency where I previously worked. It’s called “The Breakthrough Award for Intrusive Creative”. This agency gave internal awards every year to its employees (that they called “associates” by the way - “employee” was a bad word because it implied a traditional, pyramid-style operating model which was [...]

AMC’s Mad Men is a favorite new show for many of us in the advertising and marketing industry. The writing, acting, and attention to detail is impeccable. The unbridled chauvinism, excessive drinking, blatant arrogance, and egotistic swagger of most of the male characters is probably a tad dramatized but mostly a believable portrayal of the [...]