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Content Sharing Checklist

Creating valuable content is huge, but the ways in which you share that content is even more important. Make sure you are doing all you can to share content, drive traffic and generate leads. Here is a checklist of some of the things you can do to make sure your content gets the most traction.

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Keys to Building an Effective Engagement Strategy

Marketing today is about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. Building your engagement ecosystem will help you get there…

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Pinterest Can Help Save Your Marriage Or Plan Your Next Wedding

I try to avoid going on Pinterest as much as possible because I can literally waste hours pinning my perfect home, recipes I will never actually try, party ideas for the party I will probably never plan, and hair styles I will never attempt. It’s truly is a love-hate relationship, but one that is definitely catching on…

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CES 2012: In Conclusion

While I was not able to make it to CES this year, Orange County Register reporter Ian Hamilton kept me in the loop as to what was hot and what was not.

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7 Steps to Avoid a Digital Disconnect

If you haven’t incorporated digital into your marketing plan, your missing out. Here are some essential digital marketing tactics to jump on to avoid a “digital disconnect”.

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What’s Your Take on the Digital Babysitter?

My 3-year-old daughter has a crazed obsession with the iPad. She can navigate through the folders on my iPhone like a pro. I love these devices too, but where do you draw the line with toddlers and tech gadgets?

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Compelling Content Cultivates Connectivity

I recently interviewed Michael Stelzner, the author of the newly released, Launch: How to Quickly Propel Your Business Beyond the Competition. He also happens to be the founder of SocialMediaExaminer.com — an online magazine focused on all things social. Technorati ranks SocialMediaExaminer within the top 5 small business blogs — rank [...]

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