An iPhone Application just to have an iPhone Application

January 19th, 2010 by Hannes Meyer, Sr. Art Director · No Comments

Last Sunday my parents were leaving after visiting me and my family. They were heading back to Switzerland after a 3 months stay in california due to our 3 month old addition to the family, my proud little baby girl, Kirra.
After I read that Switzerland, and the rest of Europe were getting hit by one [...]

Discover Lugano with the latest in online technology

November 19th, 2008 by Hannes Meyer, Sr. Art Director · No Comments

As I was growing up in Basel, Switzerland, my grandfather owned a piece of land in the italian speaking part of switzerland. The region is beautiful and famous for it’s romantic and relaxing atmosphere, George Clooney and other famous celebrities own houses in the region. It’s a place where you buy your fresh baked bread [...]

Pepsi’s Rebrand

October 26th, 2008 by Hannes Meyer, Sr. Art Director · No Comments

Pepsi has announced that they are undergoing a drastic re-launch of their branding and packaging to bring “new life” to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.
“Pepsi’s Chief Marketing Officer Dave Burwick set the tone for [...]

Shooting Video on Green-screen

October 16th, 2008 by Hannes Meyer, Sr. Art Director · 3 Comments

As our clients’ demand for interactive video has increased dramatically in the past two years, we’ve been able to build great experience with shooting video against a green-screen, also known as chromakeying.
Chromakeying is the process of shooting a subject in front of an evenly lit, green (or blue) background, also called a green-screen composite image. [...]

Advantages of building a Microsite

August 21st, 2008 by Hannes Meyer, Sr. Art Director · No Comments

What is a microsite? It is exactly what it claims to be: a site that is smaller than a regular, full-size site, usually comprised of less than 10 pages. It’s a mini website which serves as an extension to your full website.  Microsites can be a great addition to your full website and prove to [...]

Creating the RI Demo Reel

August 21st, 2008 by Hannes Meyer, Sr. Art Director · No Comments

Just about 2 years ago, when we initially started talking about the re-design of the out-of-date Rhythm Interactive site, we tried to find a more engaging and attractive way to showcase our work. We decided to create a Music Video Clip-like animation, 2-3 minutes in length, showcasing selected interactive and print work.
Without much planning or [...]