Benefits of Email Marketing Compared to Direct Mail
July 2nd, 2009 by Don Simkovich, Business Dev. · No Comments
Industry reports continue showing email marketing provides the highest return on investment for every dollar spent compared to all other marketing channels.
According to the Direct Marketing Association, in 2008 email marketing’s Return on Investment was $45.06 for every dollar spent. In comparison, marketing via catalogs returned $7.28 for every dollar spent.
Even though email marketing outperforms [...]