We are inundated with a number of sites offering the best deals on all kinds of products, services and experiences. How sustainable are these business models? Are daily deals “To Be Or Not to Be?” That is the question.

With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here’s what I am envisioning…

I have always been a firm believer that we never stop learning. To close the door on education is a disservice to all. In the digital marketing arena, things are changing every day. There are new technologies to learn, new platforms to explore, and overall advancements in marketing trends that we need to stay on top of.

I was deeply saddened earlier today when I heard the news about the death of Steve Jobs. Saddened because of the deep impact he had on my life. First off, his work spawned a revolution that created a massive industry which in turned was the catalyst for many other industries…

That’s right, it’s all about location nowadays but hasn’t it always been? The rapid rise of proximity-based marketing or location-based marketing (take your pick) is validating the old axiom of location, location, location.

That’s right, if you’re one of those self-involved individuals that believes the world is all about you and only you, then this blog post is a waste of your time. This post is about how to approach the social media channel. There are many aspects to participating in social media but a major tenet is sharing.

The battle lines have been drawn. The super powers have been amassing their arsenal of resources. Now, the front lines are engaging. The battle for ultimate control of a brand has begun between the 20th century traditional agency and the 21st century interactive agency.

Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store.

Twitter usage is exploding. It’s gone from silly, self-indulgent status updates such as “I’m sipping coffee now” to another Internet wild west. Business professionals are experimenting with this social media channel trying to discover where it can drive real value to their business

Rhythm Interactive has moved into a place of its own. On June 30th, we moved into an awesome building in the Bacchus Signature Series park in Irvine, California. There are numerous benefits with our move but the one I would like to speak about here is how we are making it our own and truly extending our brand. In so doing, we are practicing what we preach by further developing our own “Immersive Brand Experience.”