Entries from December 2011
What Every Internet Professional Needs to Know About Advertising - Part 2
December 27th, 2011 by Tony Brinton, Director of Strategy · 2 Comments
In this second installment of a 10-part series on advertising, I discuss some of the reasons why bad ads happen. From lack of experience, to bad execution, coming up with a great ad ain’t an easy task.
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The Myth of the Page Fold
December 21st, 2011 by Hannes Meyer, CCO · No Comments
A hot item of discussion (or maybe debate) when we present website design comps to a client, is the desire from many clients to keep most — if not all — information above the fold.
What is the fold?
The fold is used to describe the upper half of a website — the content users see without [...]
2012 Digital Marketing Forecast
December 15th, 2011 by Craig Cooke, CEO · 1 Comment
With 2011 coming to an end and 2012 just around the corner, I reflect on what has transpired over the past year and attempt to predict what the future has in store for us. Here’s what I am envisioning…
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7 Steps to Avoid a Digital Disconnect
December 8th, 2011 by Kristin Bush, Marketing Manager · No Comments
If you haven’t incorporated digital into your marketing plan, your missing out. Here are some essential digital marketing tactics to jump on to avoid a “digital disconnect”.
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