Entries from December 2009
Brand Conflicts: When Messaging does not Coincide with Reality
December 21st, 2009 by Craig Cooke, CEO · 1 Comment
Last week I was in the local mall getting a jump on holiday shopping. I happened to be in one of the two malls that has opened a Microsoft Retail store. I was curious to see what it was like as I always enjoy browsing the Apple store.
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Inspire Your Audience with Your Brand’s Story
December 15th, 2009 by Tony Brinton, Creative Director · No Comments
Every authentic brand has a story behind it. In “The Brand Mindset™”, Duane Knapp describes it this way;
“All genuine brands have a story, a legend about how they got started. On the surface, a historical account of the brandʼs beginnings may not be impressive. However, they can be very powerful because they offer inspiration and [...]