Entries from April 2009
Making Video Work for You
April 29th, 2009 by Craig Cooke, CEO · 1 Comment
Video is hot. Technology has lowered the barriers of entry for companies to incorporate quality video productions into their marketing communications. Obviously, there are large corporate brands that shoot full-scale productions for national TV commercials but not all companies are able to afford the media buy associated with a campaign of that scale. But if you’re a marketer on a tighter budget, you can still make video work for you. Here’s how you do it.
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A Virtual Department Store Makeup Counter?
April 17th, 2009 by Jen Dobkins, Content Writer · No Comments
Many brands have made the shift to online marketing and are taking advantage of the many tools out there to connect with customers. I recently read an article about cosmetics companies using social media tools and interactive websites to reach out to consumers and help them find products that truly fit their needs. As a [...]
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