As you’ve probably gathered by now from reading some of the other postings here , we have a lot of iPhone addicts here at Rhythm.  So, when getting our new website together it only made sense that we would make sure that the customer experience of browsing the site would carry over to the iPhone as well as it does on a Desktop machine.

One of my least favorite oversights in the browsing experience presented by the iPhone is the lack of support for Adobe Flash.  It’s even gotten so bad that Apple had to pull a proposed TV Ad because of its claims that the phone has the “all the parts of the internet”, with its lack of support for Flash and Java being called out as the reason to call the claim a fraud.

But never fear, all of you fellow iPhone addicts, we took extra measures to ensure that the flash enabled features of our site will also carry over to the iPhone.  If you haven’t already checked out the Our Work or Demo Reel sections of the site and therefore haven’t seen the impressive video presentations our Design Team created to highlight some of our work — please do so.  And check them out with your iPhone or iPod Touch as well, since we’ve also enabled these devices to view this content using the QuickTime playback capabilities of those devices.

As I mentioned in my previous article , mobile is rapidly becoming a large enough market that it will need to be addressed by any new marketing initiative. Not only does it provide new capabilities, but I believe it will soon demand as much attention in the area of Cross-Browser Compatability as any of the other three major browsers in the Desktop space.