Entries from October 2008

Pepsi’s Rebrand

October 26th, 2008 by Hannes Meyer, Sr. Art Director · No Comments

Pepsi has announced that they are undergoing a drastic re-launch of their branding and packaging to bring “new life” to their flagship brands. The most dramatic element is a redesign of the Pepsi Globe logo, which for some reason is now supposed to represent a smile.
“Pepsi’s Chief Marketing Officer Dave Burwick set the tone for [...]

Social Networking Sites and Targeted Advertising

October 22nd, 2008 by Jen Dobkins, Content Writer · No Comments

Social media websites MySpace and Facebook have garnered much attention in the past few years, gaining millions of viewers and page owners. They are also guilty of ad targeting—specifically placing certain ads on pages based on volunteered user interests. I’ve noticed them too, especially on Myspace. Since I listed writing as one of my interests [...]

SubSonic 2.1: Some Updated Fields Not Being Marked As Dirty

October 18th, 2008 by Thevin Sattayatam, Developer · No Comments

If you’re a .NET developer and not familiar with SubSonic, you should take a look at http://subsonicproject.com/ to read up about this great open-source object relational mapping (ORM) tool. Of course, using a ORM tool isn’t the most efficient way to move data between your application and the database. But using it will greatly reduce your development time and the [...]

SubSonic 2.1: ObjectDataSource and DataObjectTypeName

October 18th, 2008 by Thevin Sattayatam, Developer · No Comments

When you specify the ObjectDataSource to use the controller and you assign a DataObjectTypeName instead of scripting out all the parameters. The template doesn’t handle a single parameter that is of the subsonic model object type.
Add the following to the Controller Template file (C# example):
Right after the current insert statement:
///
/// Inserts a record, can be [...]

Shooting Video on Green-screen

October 16th, 2008 by Hannes Meyer, Sr. Art Director · 3 Comments

As our clients’ demand for interactive video has increased dramatically in the past two years, we’ve been able to build great experience with shooting video against a green-screen, also known as chromakeying.
Chromakeying is the process of shooting a subject in front of an evenly lit, green (or blue) background, also called a green-screen composite image. [...]

Mobile is Here

October 9th, 2008 by John Carroll, Sr. Developer · 1 Comment

In Japan, Keitai is a popular buzz word which is short for Keitai Denwa, or “portable telephone”; and, the Japanese are crazy in love with their mobile phones.  Since broadband internet never took off in Japan like it has in the rest of the world, most Japanese rely on their trusty Keitai for their daily [...]