I want to start my first official blog post on our new website discussing change. Change is in full-effect in many aspects of our lives. Obviously from a company perspective, we have a new website which clearly demonstrates our evolution over the past four years since our last major site launch. Our company has changed in many ways–more clients, more staff, more skill-sets, just an overall positive direction. 

From an industry perspective, the overall advertising and marketing landscape is in the midst of great change. The shift from traditional media to new media is accelerating. The agencies that adapt and change themselves will survive. Those that resist change don’t stand a good chance. I’ve seen a number of businesses focused on traditional media downsize and/or go out of business in the past six months. I’m thankful that we are extremely busy and our model is well suited for the 21st century.

From a macro perspective, our economic and political climates are changing dramatically. This really isn’t the proper forum for debating politics or economic theories but how can anyone deny that we are going through big changes. From rapidly rising inflation, oil and other commodities coupled with a falling dollar, real estate and financial market, our way of life is being challenged. Even for a company like ours that is experiencing positive growth, we feel the effects of these challenges. 

Change happens for better or worse. It’s how we adapt that makes the difference. From a micro to macro perspective, we all make a difference for our families, friends and communities. I prefer to embrace change and take it head-on. These changes that we’re going through are challenging indeed but let’s move forward together and make a difference in a positive way in all aspects of our lives.