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The Digital Beat

Boomin' ideas for e-marketers

The Digital Beat is thumpin' with new ideas, observations and insights that help you stay current with the rapidly changing frequencies and amplitudes of the digital landscape. Click in and let the ones & O's flow.

Contextual Videos Create Unique Customer Experiences

Some of the ways in which brands are using data to create contextual videos to deliver a personalized experience are pretty amazing. Let’s take a look at some examples…

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Can’t Program Me Love

Are you in a strange, long-distance relationship with your website? Are you up late at night because your tech support is in a different time zone? Yes, the human-web relationship is tough. But, have you ever considered enriching your UX?

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Who’s Invited to Your Party? Defining User Personas May Help.

You can plan a great party and design a cool website, but if you don’t define who’s invited, all your hard work may be for nothing.

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What’s On The iPhone of a Chief Creative Officer?

iPhone wallpaper and apps can tell a lot about a person. Take our Chief Creative Officer for example.

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#SMMW13 Key Influencers Share Their Top Social Marketing Tips

Some of the biggest names in marketing, social media and overall relationship building and business success were in attendance at Social Media Marketing World (presented by Social Media Examiner). Get some key tips and pieces of advice from the pros.

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It’s Not About the Channels. It’s About the BIG IDEA.

For brands to truly make a difference, they need to DO SOMETHING BIG. But how do you come up with that BIG IDEA? Clark Kokich, Chairman of Razorfish has a few ideas.

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