Many brands capitalize on new means of customer engagement around specific holidays. Mother’s Day is one of these opportunities. Let’s take a look at a case study of how ARZU STUDIO HOPE integrated their online marketing efforts to execute an effective Mother’s Day campaign.

In an ongoing series entitled What Every Internet Professional Needs to Know About Advertising, we have covered a wide range of topics to date. This month, we provide Tips for Creative Execution and Getting to the Big Idea - packaged nicely in an entertaining whitepaper just for you.

Creating valuable content is huge, but the ways in which you share that content is even more important. Make sure you are doing all you can to share content, drive traffic and generate leads. Here is a checklist of some of the things you can do to make sure your content gets the most traction.

Facebook’s recent $1 billion dollar acquisition of Instagram - a simple mobile photo-sharing app - has proven that the shift to mobile is HUGE. I mean, ONE BILLION DOLLARS huge…

Marketing today is about listening, refining and engaging with customers. It’s really about following the ABCs of marketing: Always Be Connecting. The brands that stick to this motto will achieve success. Building your engagement ecosystem will help you get there…

There’s no place like home. Good old American ingenuity, thinking and work ethic is where it’s at. If you want a project done right the first time, hire local talent and pay for what you want, as that’s what you’ll get. A lesson learned…