What is Pay Per Click Advertising?
Pay-Per-Click advertising (PPC) is a form of paid search engine optimization in that it is based on keyword phrases. PPC campaigns have flexibility regarding ad copy, budget and ad run times. PPC is internet-based advertising that runs based on a specified budget, keywords and other options like geo-targeting. When someone types in a search query, the page results show not only organic SEO but also Pay Per Click advertising on the top and side of each page. These ads are also based on specific keywords and keyword phrases, but every time someone clicks on the ad your company is charged a fixed amount. Determining a pay per click advertising budget relies on many factors, including the popularity of keywords or keyword phrases and your own budget constraints. The more popular or generic a keyword or phrase is, the more money it will cost per click. Based on the specific keywords chosen, there is an estimated amount of clicks for each based on the set budget.
Creating a Pay Per Click Advertising Campaign includes the following steps:
- Account Setup
- Research and analysis
- Selection of keywords
- Budget analysis and selection
- Targeting options
- Ad creation and landing page selection
- Analytics activation for reporting
The Benefits of Pay Per Click Advertising
Pay Per Click Advertising can provide the exposure you desire at the price you select, as well as the following:
- Little to no start up fee
- Optimization of ads and certain landing pages
- Targeted customer acquisition
- Can receive top placement of ads on first day of campaign
- Results are immediate
- Local and national visibility, depending on setting
- Analytics readily available
- Ability to test different methods and instantly see results
- Flexibility with budget, keywords
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