Our Process
The team at Rhythm Interactive takes a big-picture approach to problem solving and our goal-directed RI-5 Process™ produces highly creative, cost-effective solutions with high customer satisfaction rates.
Through many years of formal study and practice, our team has developed effective methods for guiding user-centered research & analysis and setting strategies for innovative design solutions.
Since many disciplines must come together in this effort, the RI-5 Process is critical to facilitate collaboration, communication and integration between team members and stakeholders. We aim to strike a balance between art and science in the way we work. Through this approach, real innovation becomes possible and gives way to profitable marketing solutions — no matter if it's a comprehensive brand strategy, website, or an entire integrated marketing communications campaign.
Rhythm Interactive's team follows a stringent process to research and analyze target audiences. Through thoughtful and collaborative investigative techniques, involving users at each step, and through meaningful analysis, our designs realize substantial acceptance from targeted users.
As a result, clients enjoy a direct impact to their bottom line. Costs associated with redesign efforts, development, implementation, maintenance, and call center support are dramatically reduced. Revenue increases as users' positive experiences generate trust in the brand, and boost conversion rates.
The RI5 Process Framework for Success
Select any phase below for more details.
Notable Features of our Process
User-Centered
Designs are directed by user goals and validated with users prior to deployment.Multi-disciplinary
We apply best practices from the fields of marketing strategy, visual communications, advertising, storytelling, investigative reporting, theater arts, filmmaking, human factors engineering, literary arts, the social sciences, journalism, product design, architecture, the visual arts, interaction design, and software engineering.Criteria Driven
Our framework allows flexibility for clients by allowing them to enter the process at any point for which they are prepared.Iterative
Quality solutions are ensured through continuous testing and refinement within each phase of the project.Scalable and Modular
Our framework gives way to solid foundations that are positioned for stability, growth, and integration.Media-Independent
Our framework applies to all design challenges equally, regardless of targeted media.
RI-5 Benefits
Increases Sales
Delivers on expectations, positively influencing decision to purchase.Builds Brands
Positive user experiences boost brand perception, but they don't just happen. This process makes them possible.Reduces Costs
Reduces development time, and call center support. Helps avoid expensive redesign efforts. Helps avoid decrease in brand perception caused by disappointed users.Facilitates Efficient Collaboration
Principles, tools and methods create universal language and smooth integration points between all team members.