What is a Microsite?
A microsite is a smaller website that is related to a parent or affiliate company website but may contain different information that its parent site and/or have a different URL. Microsite design is generally formulated to inform viewers about a specific topic, like an event or promotion, but still somehow tie-in with their parent site using links or branded elements. Microsites normally have a temporary shelf life, in that they are used primarily for promotional purposes. Microsite creation is a cost-effective means of promoting something tied to your brand that can be reused for marketing purposes in the future.
The Benefits of Microsite Design and Implementation
Microsites can be used in many different instances. They are especially beneficial during marketing campaigns because they allow you to reinforce your brand while emphasizing another item or event. Microsite design templates are relatively easy to create and can be reused in the future. Microsite design should be very simple and direct, informing the user of the exact event, promotion or product you are promoting. The design should enable users to follow a certain sequence and ultimately get them to sign up, buy, etc. to become a qualified lead.
Microsites are built for:
- Parent-affiliate websites
- Events
- Marketing sweepstakes/promotions
- Video presentations
- New product/service launches
- PPC landing pages
Rhythm Interactive offers Video Production Services to businesses in Orange County, other parts of Southern California, and outside California. Click here to learn more about Rhythm Interactive’s Interactive Marketing capabilities.