Impact – Measuring the Effectiveness of Interactive Marketing Solutions
Our RI-5 Process is an online consulting framework designed to accurately plan, design, deploy and measure your interactive solution and maintain positive results over time. The purpose of the Impact phase in our online marketing development process is to measure and analyze the results of the interactive marketing solution planning we conducted and make recommendations for continuous improvement.
Activities:
- Administer client satisfaction survey
- Gather user feedback
- Monitor and measure results of online solution planning
- Analyze Interactive Marketing Framework
- Create strategies for future enhancements
Deliverables:
- Reports summarizing results
- Strategic recommendations for improvement
Results:
- The organization is able to determine their return on investment and plan next steps.