What is Email Marketing?

Email marketing is the use of email marketing campaigns to reach a targeted audience and drive them to act out a certain behavior. Depending on your intended business goals, usually this involves them opting in to receive more information on your product or service. It can also include printing out and using a coupon, signing up to participate in a free online course or calling a dedicated number for more information on a product or service. An email marketing system provides a timely way of contacting former or current customers and prospects in a way that represents your brand and keeps your company fresh in their minds.

The Benefits of Email Marketing

  • Lead generation programs
  • Email Marketing helps build and maintain a list of qualified leads (emails addresses and other personal information) for current and future promotions
  • Connection with customer or member base
  • Email marketing provides a connection to customers by exposing them to brand messaging on a consistent basis and keeps the conversation going
  • Brand continuity
  • Email marketing templates, unified messaging and other options allow for creativity while staying true to your company’s brand
  • Cost-effective marketing tool
  • Email marketing is a low maintenance marketing investment—once up and running the maintenance can be minimal, depending on budget and staffing needs

How Rhythm Interactive’s Email Marketing Services Can Help Your Business

Rhythm Interactive’s own permission based email marketing solution, RhythmMail™, provides companies with options that work for even the smallest of budgets. It combines email marketing strategy and analytical elements that fit a company’s needs, and has additional add-ons available at fixed rates, such as International email sends and integration with SalesForce or Microsoft CRM. These add-ons and integration options make things easier for clients and their businesses and give their employees the ability to manage the application in-house. RhythmMail™ enables ease in managing email lists, building and deploying email communications, tracking results and sending surveys. It also has dynamic content features that enable clients to send relevant content to customers based on their interests or their individual demographics; which allows you to market to people on a personalized level. Once an email marketing plan is in place, maintaining it is low in cost and can reap huge benefits.

Click to view a RhythmMail™ Email Marketing case study.

Rhythm Interactive offers Email Marketing services to businesses in Orange County, other parts of Southern California, and outside California. Click here to learn more about Rhythm Interactive’s Interactive Marketing capabilities.