Background
RiechesBaird is a brand strategy firm with offices in Southern California and New York. RiechesBaird works to create ideas and opportunities that help people and companies grow. The agency focuses on building stronger B2B brands by understanding the function of the business; the market dynamics of specific industries and the customer relationships and channels B2Bs depend on. At RiechesBaird, the agency is not only about branding, but Branding Business.
Challenges
When it came to their own digital marketing efforts, RiechesBaird was faced with a challenge that many busy agencies face. While always churning out client work, the team at RiechesBaird was not focused on their own marketing strategies. The marketing the agency did do was more sporadic, one-way, traditional marketing. The agency was also not leveraging e-marketing opportunities to current, past and potential clients and partners.
Objectives
- Optimize the RiechesBaird website to maximize user engagement
- Enhance the delivery and visual presentation of the case studies page
- Increase traffic to the site and generate qualified leads
- Develop a thought-leadership strategy to support RiechesBaird in their own branding and marketing efforts
Solutions
Working closely with RiechesBaird's founding partners and key staff members Rhythm Interactive developed an overarching marketing and engagement strategy which leveraged multiple digital channels and associated tactics as follows:
Website Design, Development & Support Services
- Conceptualized and implemented enhancements to RiechesBaird site including new case-study portfolio
- Incorporated new navigational system and enhanced call-to-action sequences to generate more direct leads
- Developed thought-leadership site -- brandingbusiness.com -- including frequent content specific to all things branding
- Integrated radio player functionality on brandingbusiness.com site for radio shows
- Implemented SalesForce platform to track and manage leads
Social Media Marketing
- To increase brand awareness, generate more engagement with current clients and partners and secure new leads, Rhythm Interactive developed RiechesBaird's Social Media Guidelines including specific strategies and tactics to grow their network and target new leads
- Rhythm Interactive worked on the design and launch of social platforms including Facebook, Twitter, YouTube and LinkedIn
- Rhythm Interactive created an editorial calendar for brandingbusiness.com -- managing the content for all blog and radio shows
- Guest blog strategy was created and implemented for brandingbusiness.com to drive further engagement and leverage greater site traffic
- Provide monthly management reporting specific to social channels
Search Marketing
- Search Engine Optimization consultation and management
- Management of Google Pay-Per-Click advertising for both riechesbaird.com and brandingbusiness.com
- Provide monthly management reporting around search strategies
Customization & Implementation of RhythmMail E-marketing Platform
- Dedicated and customized e-marketing campaign platform established for RiechesBaird
- E-marketing consultation, support and best-practices training
- Design of e-mail templates
Results
- Through the continuous execution of a digital marketing strategy, RiechesBaird has generated leads and closed business to the tune of $2 million dollars in just over a year
- In just six months of implementing a regular digital marketing strategy, new visits to riechesbaird.com have accounted for 77% of site traffic per month
- SEO keywords continue to position RiechesBaird and Branding Business at the top of organic searches
- Search engines account for 66.31% of site traffic to brandingbusiness.com
- On average, brandingbusiness.com sees about 2,000 new visitors per month
- Within only three months, RiechesBaird grew quality Twitter followers from around 300 to more than 800