Background
OneOC is a nonprofit organization located in Orange County, California that provides other nonprofit agencies with volunteer support, leadership and volunteer training, consulting and business services to help nonprofits become as effective and efficient as possible so that they can work to help strengthen communities and help other people.
Challenges
The agency began to expand their service offerings and with this they needed to undergo a total rebranding from their old positioning as Volunteer Center of Orange County to OneOC as the organization was not properly positioned to support their new business model and sell trainings online.
Objectives
- Develop a unified site platform to better communicate the agencies service offerings to other nonprofit organizations, volunteers and donors
- Integrate a new site platform that allows for the marketing and purchase of training courses online
- Develop a simple, yet comprehensive navigational system that enables viewers to quickly locate relevant information and take appropriate actions
- Develop an ecommerce system that supports online transactions and accepts credit card payments
Solutions
Rhythm Interactive conduction detailed discovery workshops with OneOC's leadership team to understand the specific needs, functions and tools that were required to support OneOC's vision for the new website. Upon completion of this process a strategic design and implementation plan was created and the following work was performed:
Website Design, Development & Support Services
- Designed and developed the new OneOC website
- Seamlessly integrated and customized the organization's Hands-On Technology web software platform to support volunteer management
- Created nonprofit directory and membership signup through the site
- Developed and incorporated customized WordPress content management system allowing OneOC staff to update and manage all training course offerings, etc.
- Implemented new e-commerce platform tied together with SalesForce to track and manage leads
Social Media Marketing
- To increase brand awareness, generate more engagement with current nonprofit partners, donors and volunteers, Rhythm Interactive developed OneOC's Social Media Guidelines including specific strategies and tactics to grow their network and target new leads
- Rhythm Interactive worked on the design and launch of social platforms including Facebook, Twitter and YouTube.
Search Marketing
- Search Engine Optimization consultation and initial management
Results
- Overall traffic to the new OneOC site has increased by 20% since the launch of the new site
- In a six month period, Facebook has generated 42% of new visits to OneOC.org
- SEO keywords continue to position OneOC at the top of organic searches
- Visitors spend an average of 3 minutes on the site with an average of 3.38 pageviews
- Get Involved section of the site receives the most page views at more than 20,000 in a six month period