Objectives
- Provide a robust e-mail marketing platform to execute sophisticated strategies and track campaign results
- Support Barona's internal marketing team with design and programming services related to e-marketing efforts
- Provide direction, service and support for customized marketing initiatives
- Provide technical training, database support and best-practice consultation to Barona's internal database and marketing team
Solutions
After a thorough discovery process, Rhythm Interactive identified Barona's unique e-mail marketing needs. A custom RhythmMail solution was implemented to replace the client's antiquated and cumbersome platform.
Highlights of the services and technology Rhythm Interactive provided include:
Customization & Implementation of RhythmMail E-mail Marketing Platform
- Complete with custom integration features to accommodate Barona's opt-in efforts both online and on the casino floor
- Programs are set up to allow for automated e-mail campaigns
- Templates built within the RhythmMail platform incorporate dynamic content for greater personalization and targeting
Additional Rhythm Interactive Support Service
- Custom e-mail and template design and programming
- Custom microsite design built with a content management system for Barona's specialized promotion
- Training provided to Barona team members around e-mail marketing best practices and technical aspects of creating and deploying e-mail campaigns
Results
- Upon initial implementation of the RhythmMail platform, immediate efficiencies were realized in list management, e-mail creation, deployment and reporting
- 41% improvement in e-mail open rates
- 54% improvement in e-mail click-through rates
- 6% increase in offer redemptions delivered through the e-mail channel
- Customized CMS immediately translated into saved time on behalf of Barona staff and led to quicker promotion-launch turnarounds
- E-mail campaigns executed in a timely and consistent manner